How to Create a Ghost Mannequin Effect in Photoshop: A Step-by-Step Guide

The ghost mannequin effect is a popular technique in product photography, especially for e-commerce. It creates the illusion of clothing items floating in mid-air, showcasing the garment’s shape and design without distractions from mannequins or models. This polished and professional look helps customers focus solely on the product.

Steps of Creating Ghost Mannequin Effect

Photograph the Garment
Take photos of the clothing on a mannequin, ensuring all details are visible.

Capture the Interior
Remove the garment from the mannequin and photograph its inner parts, like the label and neck area.

Open in Photoshop
Import both images into Photoshop on separate layers.

Select and Mask
Use the Pen Tool to carefully select and mask out the mannequin from the main garment image.

Blend Layers
Align and blend the inner garment parts with the outer image, creating a seamless look.

Refine Edges
Use tools like the Brush and Eraser to clean up any rough edges for a polished finish.

The ghost mannequin effect boosts sales by providing clear, attractive product images that highlight every detail, enhancing customer engagement and trust in the product quality.

The ghost mannequin effect significantly boosts your product photography. By following these straightforward steps, you can create stunning, professional images that attract potential buyers. This technique not only attracts more customers but also helps build a trustworthy brand image, essential for e-commerce success.